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STEVE
ACKER
3856 County Road
58
●
Irondale, OH
43932
740-768-2352 (home) ● 740-424-6180 (Mobile)
SUMMARY:
· Advertising, sales, and marketing professional for nearly three decades.
·
Pioneered Internet use in Jackson, Mississippi as marketing and creative
director for the area's
first ISP in 1995.
· Highly skilled Social Network Marketing expert: Facebook, Twitter, My Space, etc.
· Inspirational and motivational speaker
· Published author
· Musical instrument classroom instruction experience
· Copywriter--print, broadcast and direct mail.
· Hit songwriter, composer and jingle producer,
· Web content developer since 1995
· Demonstrated success in virtually all mediums
· Created many consumer and business-to-business advertising campaigns and e-commerce web sites.
· Superb creative, planning, sales, and presentation skills.
OBJECTIVE: To help business-to-business and consumer marketing firms connect with all their publics more effectively, thus increasing sales and market share.
PROFESSIONAL EXPERIENCE
ACKER
COMMUNICATIONS
Jackson, MS and Nashville, TN (5/92 - present)
Independent corporate communications and advertising consultant. Contracted with
various marketing firms, long-term and short-term, to produce a wide range of
sales and marketing materials and campaigns. Clients ranged from local retailers
to national business-to-business corporations, including:
GLOBAL MARKETING,
Nashville, TN 1999 -2007
Served as principal copywriter and web content developer for a variety of
products and services. Managed the company's Social Network Marketing
efforts.
U.S. TELEPHONE, Nashville, TN 1997-1999
Developed and implemented corporate identity program, Web site, and e-commerce
strategies. Wrote and produced all sales and marketing materials and served on
new product development team.
WORLD
COMMERCE SYSTEMS,
Jackson, MS 1997
Created and marketed a low-cost Web site product called Site-2-Go. Managed
project from startup, including securing and supervising creative vendors,
writing marketing plans, and creating all sales and collateral material.
TECLINK, Jackson,
MS 1995-1997
Evangelized Internet dial-up service. Created advertising and marketing
campaigns that resulted in a 1000% (one-thousand percent) increase in customer
base in just six months. Promoted Internet use by making frequent multimedia
presentations to various community groups. Secured about $50,000 worth of on-air
radio and TV promotions at no cost, using "Acker the Hacker" persona.
STUMPF BARTELS ADVERTISING
1992-1994
Special Project Manager for Ferodo America, Clarion Systems and General Telecom
accounts. Served as copy/contact, developing and implementing creative
strategies.
OLE
MISS & MISSISSIPPI STATE UNIVERSITIES
2000
Composed and produced compact discs for each school in 1999, consisting of
original, contemporary fight songs. Marketed and promoted the products myself.
Currently selling in 67 stores across the state with current combined sales of
6,500 units-plus. Radio airplay and newspaper articles have brought both the
Universities and myself priceless publicity.
STEVE ACKER/DOLLAR GENERAL
GUITAR SCHOOL
(1993-1994)
Operated a weekly class for disadvantaged inner city Nashville children ages 13
to 17 teaching basic guitar and music theory lessons. The class was sponsored
and funded by Dollar General Stores.
OTHER
PAST AND/OR PRESENT CLIENTS INCLUDE:
*Johnston & Murphy and
Docker Shoes *Acme and Luchesse Boots *Baptist Health Systems (Nashville) *Rehability
Corporation *Kentucky Fried Chicken *Thomas Nelson Publishers *U.S. Senator
Fred Thompson *Davidson County (TN) Republican Party *Knowledge Products
*Mississippi Dept. of Economic Development *GodwinGroup Advertising (Jackson,
MS) *Cellular South
OTHER EMPLOYMENT
THE
STUDIOS @ SST, New York, NY
August 2007 - present
Staff songwriter
and producer. Composed and produced theme songs for documentary films and
various major universities.
GODWIN GROUP/BILL HUDSON & ASSOCIATES/VAUGHN MARKETING (3/82-5/92) Copywriter/Broadcast Producer. Full-service advertising agencies. Wrote copy, produced jingles and radio/TV spots, and serviced a broad range of accounts, including banks, shopping malls, hospitals, manufacturers (e.g., Sara Lee Foods, Red Kap Industries), public utilities, and state agencies. Won numerous local, regional and national creative advertising awards.
CABLE
TV ADVERTISING,
Jackson, MS (1/81-1/82)
First cable advertising salesperson in Mississippi. First advertising job.
COMBINED INSURANCE COMPANY
Jackson, MS (2/78-11/80)
Door-to-door debit sales. Consistently placed in top ten percent statewide.
THE
CAPITOL REPORTER,
Jackson, MS, (6/78--6/81)
Wrote regular entertainment column (reviews, profiles, etc.) for weekly paper.
Eulogy for John Lennon personally selected by Yoko Ono for inclusion in the
Spirit Foundation book, A Tribute to John Lennon.
LAW
Cleveland,
OH/Atlanta, GA (2/71-1/78)
Popular rock band. Lead guitarist and principle songwriter. Recorded three
albums on MCA records, toured extensively with major acts such as the WHO, REO,
Boston, Earth Wind & Fire, Peter Frampton, Bob Segar, Chuck Berry and others.
EDUCATION
Mississippi College,
BSBA, Business and Communications, Clinton, MS, June 1985
Graduated from start to finish in 3 1/2 years with a 3.45 GPA while also working
full-time at GodwinGroup.