www.steveacker.com/magic

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STEVE ACKER
397 Carriage Lane  ● Canfield, OH 44406
(601)667-7627 ● steve@steveacker.com  

SUMMARY:

·    Advertising, sales, and marketing professional for nearly two decades.

·   Pioneered Internet use in Jackson, Mississippi as marketing and creative director for the area's
   first ISP in 1995.

·  Skilled copywriter--print, broadcast and direct mail.

·   Hit songwriter, composer and jingle producer,

·  Web content developer since 1995

·   Demonstrated success in virtually all mediums

·  Skilled Facebook, Twitter, and My Space marketer

·   Created many consumer and business-to-business advertising campaigns and e-commerce web sites.

·   Superb creative, planning, sales, and presentation skills.

OBJECTIVE: To help business-to-business and consumer marketing firms connect with all their publics more effectively, thus increasing sales and market share.

PROFESSIONAL EXPERIENCE

ACKER COMMUNICATIONS Jackson, MS and Nashville, TN (5/92 - present)
Independent corporate communications and advertising consultant. Contracted with various marketing firms, long-term and short-term, to produce a wide range of sales and marketing materials and campaigns. Clients ranged from local retailers to national business-to-business corporations, including:

          GLOBAL MARKETING, Nashville, TN 1999 -2007
          Served as principal copywriter and web content developer for a variety of products and services

U.S. TELEPHONE, Nashville, TN 1997-1999
Developed and implemented corporate identity program, Web site, and e-commerce strategies. Wrote and produced all sales and marketing materials and served on new product development team.

WORLD COMMERCE SYSTEMS, Jackson, MS 1997
Created and marketed a low-cost Web site product called Site-2-Go. Managed project from startup, including securing and supervising creative vendors, writing marketing plans, and creating all sales and collateral material.

TECLINK, Jackson, MS 1995-1997
Evangelized Internet dial-up service. Created advertising and marketing campaigns that resulted in a 1000% (one-thousand percent) increase in customer base in just six months. Promoted Internet use by making frequent multimedia presentations to various community groups. Secured about $50,000 worth of on-air radio and TV promotions at no cost, using "Acker the Hacker" persona.

STUMPF BARTELS ADVERTISING 1992-1994
Special Project Manager for Ferodo America, Clarion Systems and General Telecom accounts. Served as copy/contact, developing and implementing creative strategies.

OLE MISS & MISSISSIPPI STATE UNIVERSITIES 2000
Composed and produced compact discs for each school in 1999, consisting of original, contemporary fight songs. Marketed and promoted the products myself. Currently selling in 67 stores across the state with current combined sales of 6,500 units-plus. Radio airplay and newspaper articles have brought both the Universities and myself priceless publicity. 

OTHER PAST AND/OR PRESENT CLIENTS INCLUDE:
*Johnston & Murphy and Docker Shoes  *Acme and Luchesse Boots *Baptist Health Systems (Nashville)  *Rehability Corporation *Kentucky Fried Chicken  *Thomas Nelson Publishers  *U.S. Senator Fred Thompson *Davidson County (TN) Republican Party *Knowledge Products  *Mississippi Dept. of Economic Development *GodwinGroup Advertising (Jackson, MS) *Cellular South

OTHER EMPLOYMENT

THE STUDIOS @ SST, New York, NY August 2007 - present
Staff songwriter and producer. Composed and produced theme songs for documentary films and various major universities.

GODWIN GROUP/BILL HUDSON & ASSOCIATES/VAUGHN MARKETING (3/82-5/92) Copywriter/Broadcast Producer. Full-service advertising agencies. Wrote copy, produced jingles and radio/TV spots, and serviced a broad range of accounts, including banks, shopping malls, hospitals, manufacturers (e.g., Sara Lee Foods, Red Kap Industries), public utilities, and state agencies. Won numerous local, regional and national creative advertising awards.

CABLE TV ADVERTISING, Jackson, MS (1/81-1/82)
First cable advertising salesperson in Mississippi. First advertising job.

COMBINED INSURANCE COMPANY Jackson, MS (2/78-11/80)
Door-to-door debit sales. Consistently placed in top ten percent statewide.

THE CAPITOL REPORTER, Jackson, MS, (6/78--6/81)
Wrote regular entertainment column (reviews, profiles, etc.) for weekly paper. Eulogy for John Lennon personally selected by Yoko Ono for inclusion in the Spirit Foundation book, A Tribute to John Lennon.

LAW Cleveland, OH/Atlanta, GA (2/71-1/78)
Popular rock band. Lead guitarist and principle songwriter. Recorded three albums on MCA records, toured extensively with major acts such as the WHO, REO, Boston, Earth Wind & Fire, Peter Frampton, Bob Segar, Chuck Berry and others.

EDUCATION
Mississippi College, BSBA, Business and Communications, Clinton, MS, June 1985
Graduated from start to finish in 3 1/2 years with a 3.45 GPA while also working full-time at GodwinGroup.